Monday, April 21, 2014

Social media best practices




Image courtesy of: (blog.taigacompany.com)

Some of the best practices for Instagram include:

-           Complete your biography

People want to know who you are!

-           Link your Instagram account to your other social media accounts

This will allow your friends to be aware that you have joined Instagram and allow you to share your pictures on other platforms. For business, by doing this your customer base can expand as you are given exposure across multiple platforms.

-          Be unique

Post photos on Instagram that cannot be found anywhere else. This makes people join the site, makes them unique and more sought after and makes people want to join Instagram.

-          Community

Engage with the Instagram community. Find people to follow and add comments to your photographs and post comments. Ask users to add hashtags to their photographs. By doing this you have a greater chance of connecting with Instagram users who share your interests.

-          Content

From a business perspective keeping your content up to date is really important as it keeps your users engaged. So it is important to keep posting photos on a regular basis. The same can be said from a personal basis to keep your followers engaged.
  
-      Express yourself  
  
Per Instagram-business.tumblr.com; “the photos you post tell a story about your brand. Users can tell when you’ve put thought into every photo you post. Being authentic about the content you share will help you build genuine connections with your followers.”

     -      Posting

Post often and as much as you like. As per maximisesocialbusiness.com; “No one likes a lazy account. Posting once a month is not a successful Instagram strategy. Depending on your business and your strategy, you may post as many as 3-5 times a day or you may only post a couple times a week. Determine a schedule works for you and your brand. And then stick to it!”


Some of the best practices for LinkedIn include:

-          Complete your profile

 As Forbes.com says; “Nothing screams “Rookie” like an unfinished profile. Take the time and get it done, both for yourself and your company. There are a few other essentials to getting started. A new book called The LinkedIn Essentials by Asia Bird is helpful, as is the eBook How to Use LinkedIn for Business by Hubspot.”

-                        -      Keeping your profile up to date:

By doing this it reflects you’re most recent job experience, your most current position, academic qualifications etc.     
       
       -      Update your statues regularly

By doing so, you share your updated content with your network. Your network will then update and remind everyone who is a member of it about you. 

-                      -      Link your status to your other social media accounts

Per ezinarticles.com this will result in “For a businessman, a top of mind awareness is very important that is why this is considered one of the LinkedIn best practices. This lets them know that you are active in promoting business and spreading some helpful news or articles. It also helps in increasing incoming leads as well as exposure for your brand or business.”
-          Join and follow groups and participate in them
As a member of LinkedIn you can join innumerate groups to what are the user’s preferences. By doing so this builds your profile and lets you share content with them. The more active you are with these groups the more you build trust with these groups.
-          Keep your network up to date
Continuous review of your network will ensure you add new and remove people and ensure you are connected as best as possible. 

     -         Applications

By using LinkedIn apps this will help enrich your profile on the site and allow to share with your network, Apps include Inmail where LinkedIn guarantees a a response through a request for introduction, or they give you a credit to use another InMail.






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